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mind the gaps and how a latina entrepreneur saved her family business

Mind The Gaps and How a Latina Entrepreneur Saved Her Family Business

Have you ever had to hop over a puddle of water? This simple act to avoid getting your feet wet is something we’ve all experienced. But there are some people that don’t hop over. They jump in! Both feet, right in the water, splashing water everywhere with a big smile on their face. That’s what …

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How Artificial Intelligence May Automate Prejudice in HR

What does a Human Resources AI look for in candidates? Recently I read an article about the coming wave of Artificial Intelligence to help screen candidates for human resource departments. Since I do professional coaching I talk to job hunters about navigating all the filtering systems you encounter in the process. The most common being …

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A Resume Expert Reveals What a Perfect Resume Looks Like

VIDEO TRANSCRIPT: How you format and layout the content of your resume is just as important as the actual content. Because it has to be easy for someone to quickly scan over and pick out the most important pieces of information. “Always think that the top third of your resume is a snapshot. Always think …

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lead with benefits

Why You Should Always Lead With Benefits (What’s In It For Me?)

As I peruse the internet seeing the latest offers, sales pages, opt-ins, and Nigerian prince’s emails I can’t help but notice a clear lack of benefits in their offerings. Sure it has an unending features list of what is can do. But what’s in it for me? Why don’t these websites lead with benefits? When …

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