Mobility Rising

mind the gaps and how a latina entrepreneur saved her family business

Mind The Gaps and How a Latina Entrepreneur Saved Her Family Business

Have you ever had to hop over a puddle of water? This simple act to avoid getting your feet wet is something we’ve all experienced. But there are some people that don’t hop over. They jump in! Both feet, right in the water, splashing water everywhere with a big smile on their face. That’s what …

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How Artificial Intelligence May Automate Prejudice in HR

What does a Human Resources AI look for in candidates? Recently I read an article about the coming wave of Artificial Intelligence to help screen candidates for human resource departments. Since I do professional coaching I talk to job hunters about navigating all the filtering systems you encounter in the process. The most common being …

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Always Go For The Joy (Have You Made A Sale Today)?

For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough. -Zig Ziglar Have you made a sale today? Have you prospected as many people, businesses or organizations that you need in order to meet your income goals? If you are stuck in your business and not sure …

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lead with benefits

Why You Should Always Lead With Benefits (What’s In It For Me?)

As I peruse the internet seeing the latest offers, sales pages, opt-ins, and Nigerian prince’s emails I can’t help but notice a clear lack of benefits in their offerings. Sure it has an unending features list of what is can do. But what’s in it for me? Why don’t these websites lead with benefits? When …

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what is search engine marketing

What Is Search Engine Marketing and Why You Need It

Search engine marketing, otherwise known as SEM is a marketing tactic designed to allow your customers to find you by getting your website seen by Google and other search engines. This is the blanket term used that includes things like SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC (Pay Per Click), and any other …

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