lead with benefits

Why You Should Always Lead With Benefits (What’s In It For Me?)

As I peruse the internet seeing the latest offers, sales pages, opt-ins, and Nigerian prince’s emails I can’t help but notice a clear lack of benefits in their offerings. Sure it has an unending features list of what is can do. But what’s in it for me? Why don’t these websites lead with benefits? When …

Why You Should Always Lead With Benefits (What’s In It For Me?) Read More »