search engine marketing

lead with benefits

Why You Should Always Lead With Benefits (What’s In It For Me?)

As I peruse the internet seeing the latest offers, sales pages, opt-ins, and Nigerian prince’s emails I can’t help but notice a clear lack of benefits in their offerings. Sure it has an unending features list of what is can do. But what’s in it for me? Why don’t these websites lead with benefits? When …

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what is search engine marketing

What Is Search Engine Marketing and Why You Need It

Search engine marketing, otherwise known as SEM is a marketing tactic designed to allow your customers to find you by getting your website seen by Google and other search engines. This is the blanket term used that includes things like SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC (Pay Per Click), and any other …

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